SEO

1. Introduction Overview of recruitment marketing and inbound strategies. 2. Inbound Recruitment via Job Portals Explain recruitment marketing, blending SEO, branding, inbound tactics. Use blog content, employer profiles, job posts to attract inbound applicants. 3. Social, SEO & Job Portal Synergy Leverage social media to drive SEO—sharing job posts, company culture, hiring updates. 4. Measurement and Performance Track metrics: organic

1. Introduction Importance of SEO in recruitment. How job portals enhance recruiter visibility. 2. Keyword Strategy Essentials Use long-tail (e.g., “technology recruiter in Chennai”, “remote software hiring recruiters”) and short-tail keywords strategically. Target specialized and location-based phrases. 3. Optimizing Job Listings for Search Include relevant keywords in titles, headers, meta descriptions, and job descriptions. Focus on clarity and matching candidate