SEO

1. **Introduction** * Overview of recruitment marketing and inbound strategies. 2. **Inbound Recruitment via Job Portals**    * Explain recruitment marketing, blending SEO, branding, inbound tactics. * Use blog content, employer profiles, job posts to attract inbound applicants. 4. **Social, SEO & Job Portal Synergy**    * Leverage social media to drive SEO—sharing job posts, company culture, hiring updates. 5. **Measurement and

1. **Introduction** * Importance of SEO in recruitment. * How job portals enhance recruiter visibility. 2. **Keyword Strategy Essentials**    * Use long-tail (e.g., “technology recruiter in Chennai”, “remote software hiring recruiters”) and short-tail keywords strategically.    * Target specialized and location-based phrases. 3. **Optimizing Job Listings for Search** * Include relevant keywords in titles, headers, meta descriptions, and job descriptions.    *